Toppan Prints the Award Winning "AMETRICA!" Campaign's Booklet
The United States is the last industrial nation clinging to an outdated measurement system in an age of global metric exchange. Originally conceived as a thesis project for a Master's Degree in Design by Amy Wang, Ametrica! has been gathering momentum and recognition as public awareness campaign to improve the industrial competitiveness of the United States through the adoption of the metric system.
Ametrica! won the top honors in the 2006 Adobe Design Achievement Awards. This recognition led to exhibitions in Toronto, Philadelphia and at the Sundance Film Festival. Most recently, a grant from Sappi's "Ideas That Matter" international competition has allowed for an extension of the program into a book. Read More
